The Definitive Post 2018 SEO Guide

Google SEO Trends 2019
Search engines are becoming a lot more intelligent. Google is currently answering more queries on the results web pages and the amount of voice-activated search queries can be increasing. Website operators are worried that this could switch their optimization strategy drastically.

For this reason, we have compiled the following overview with all the important best practices and SEO trends 2019.



1. Featured Snippets
If you consider the internet search engine result webpages (SEPRS) today, you see they have received a whole lot of “competition”. On the one hand, AdWords advertisements take up a complete lot of space in commercial search queries. Depending on the kind of search query, shopping advertisements with photos or a block of four places with text ads are also placed in front of the organic search results.

Your other “competitors” for the top rankings are:

Local Packs
Knowledge Graph
Featured Snippets
“People Also Ask” Boxes
Google News
Google Images
Youtube Video Pack
Here is a good example for a featured snippet. In this case, the picture on the snippet originates from a different website compared to the one supplying the text.

Featured Snippets will continue to play an essential role in 2019. They satisfy the user’s need for simple answers to a relevant question. The displayed excerpts come from websites that Google interprets as suitable for answering the user’s question.

Nevertheless, it remains to be observed how Google handles the standing of the pages used. Google offers started to create a knowledge graph for many queries already, using data from Wikipedia to take action. In the English-speaking world, Google is far ahead with regards to answering questions. This is where the internet search engine displays its “People So Ask” Boxes, which can be clicked directly by users.

Practical tip: In 2019 it will be even more complicated to be noticeable in the very best positions of the SERPs. For the optimization of your site, you need to be a lot more strategic about which goals you would like to accomplish and which are achievable.

If you want to be top-ranked together with your articles in Featured Snippets, when it comes to knowledge questions especially, consider putting question & answer sequences on the page. Tables with organized information can also give a listing above the organic outcomes. Even if the competition for the very best positions shall are more fierce, in regards to to featured snippets, “smaller sized” sites also have a good chance of high rankings if they provide well-organized answers that Google may use.

Therefore in 2019, you should increasingly ask yourself what your target group wants to understand when searching the net or what they would like to cover with their search. The more you meet this need with your content, the better your rating chances shall be.

2. Structured data becomes even more important
With the evolution of SERPs, Google is accessing increasingly more data material. Today, Google can be able to create its meaningful meta-descriptions from existing content. In addition, the internet search engine huge uses structured data to create wealthy snippets. Because the available space has become smaller because of a change in the set up of the advertisements, you should be sure to create eye-catching snippets.

For example, our lawyer seo page appears to be this in Google:



Note that homepages cannot get review snippets, only inner pages carry out. Rich snippets can significantly boost the click-through rate (CTR) for your site. Some sources say this can increase by up to 30%, but we have never seen such high adjustments on all websites in our care.

Google needs structured data so that rich snippets can be displayed at all. Listed below are more examples of such snippets:

rating stars
calories
opening hours
event data
Practical tip: Mark up your content in the perfect way. Here you have different possibilities at your disposal, the primary one being Google’s own site at schema.org.

3. User experience
Who speaks today of “search engine optimization” is actually anachronistic. In the end, we usually do not optimize for search engines, but also for users of search websites and engines. For this reason, the user experience plays an important role increasingly.

The following starting factors for OnPage optimization should therefore also be on your to-do list in 2019:

Loading speed: With tools like gtmetrix you can examine the loading instances of your web pages. You can also utilize the free PageSpeed tool from Google to measure the efficiency of your site. We have created a guide for you ways to optimize the loading time of your page.

Technically flawless websites: Users have become more and more demanding and really should be able to depend on your pages being usable in 2019 as well. Don’t use Adobe Flash any more, for example.

Mobile optimization: In most areas, more than half of all search queries are actually done in smartphones or tablets. This makes it even more vital that you meet this user need.

4. AMP: Page Speed Boost
Mobile Optimization may be the standard for creating brand-new websites today. With Accelerated Mobilie Webpages (AMP) and Progressive Internet Apps, Google shows you how to make your mobile web page faster even.

AMPs are a fundamental element of Google SERPs already. It is anticipated that the “AMP” theme will gain more momentum in 2019 even, but not all website should use it, due to its limitations. AMPs are without images and structure and contain pure text often, which is why these pages load therefore quickly. We have used AMP before and later on removed it, but news websites need it today, because it gets news content articles into Google’s information carousel at the top in mobile devices.

5. Content matters
Although Google’s algorithms are receiving better and better, it still needs content material in the form of text to look for the relevance of webpages to a search query. Google has made tremendous improvements in the analysis of textual content in recent years and uses the most recent technology with Rankbrain to better understand content.

This leap in quality will continue in 2019 as the machine learns on its own. Your goal should, as a result, continue to be to offer the best content on your “topic” on the web.

Useful tip: Check your texts continuously and make sure they remain unique and provide added value. Word counter analyses can support you in the composing and analysis of texts. These show you which terms your text should contain so that it turns into as relevant as possible with regards to a search term. Make sure you usually do not stuff keywords in your texts - we still visit a lot of websites that do this.

6. Voice search
As early as 2014, Google determined in a report that over 40 percent of respondents make use of voice-controlled web search. For teenagers, the rate was even greater than 50 percent. According to Google, every 5th search query on mobile devices is currently made via voice input. Due to the increasing utilization of digital assistants and sensible home devices, users will most likely use features such as “Voice Search” more often in 2019.

Practical tip: Because users communicate directly with the internet search engine in voice-controlled searches, you should focus even more on longtail keywords when optimizing content. At the same time, it can be beneficial to anticipate possible user queries that your content will answer.

Useful tools are here:

answerthepublic.com
Google Trends
Google Suggest
ubersuggest.io
7. Google’s Mobile First Index
Over the past 2 yrs, Google has proven that the focus is increasingly on mobile. This is not surprising since the quantity of users on the cellular Internet has risen significantly and exceeds the amount of desktop users with regards to web searches. For example, mobile optimization was only introduced as a ranking element in 2016. In 2017, Google finally drummed up advertising for accelerated mobile web pages and improved its mobile update. In summer 2018, the “Mobile phone First Index” provides finally been implemented. Google prefers to show the version of a full page in the cellular index in the future, which is optimized for mobile devices.

If you have not optimized your site for mobile devices yet, you should do so by 2019 at the latest.

8. Links remain important
Each year there are alternating calls that “SEO is dead” or “Link constructing is dead”. But in fact, in 2019 backlinks will continue to play a significant role even. In 2018, Gary Illyes from Google said at a conference that the good older PageRank is still a significant ranking signal for Google internally. And link power, or authority, is accomplished via backlinks.

Actually, so-called “linkless backlinks” may enjoy an even bigger role in 2019. This thought is based on the reality that Google may also consider mentions of websites or brands on other websites, although no direct link refers to the target page.

Practical tip: For SEO 2019, you must understand that link constructing via third- and fourth-class article portals or unmotivated guest posts will no longer work. Instead, you should invest in unique articles that users enjoy eating or sharing.

You should also be careful with guest posts The Definitive 2019 SEO Checklist in general. Two years ago, Google warned against low-quality posts of this kind, therefore make extra sure you the product quality is on point.

A simple guideline that you can also follow in 2019 when building links: Each time, consider whether the connect to your page really offers the user added value.

9. Stronger concentrate on image search
Google considerably upgraded its image search in 2017. Many websites actually had to struggle with traffic losses because users no longer have to keep Google to view images and can click their way through them like in a picture gallery. By enhancing image search Google has certainly responded to a trend.

Practical tip: The actual fact that users are increasingly looking for images should give you the incentive to optimize your visible material. Try to use better pictures than your competition. In 2019, year just like last, you should think in terms of content holistically. The content of your site is a harmonious interaction of image, text, or video material, that ought to be targeted at the added value for an individual and cover a topic as comprehensively as possible.

10. Rankbrain: machine learning
With Rankbrain, Google introduced a new self-learning algorithm in 2015. Since then, artificial intelligence (which includes not yet been fully developed) has been responsible for answering the type of search query that has never been made before. Apparently, that constitutes about 15% of the daily search queries on Google.

In the meantime, Rankbrain has learned much more and Google is better able to answer even complex questions. We can, therefore, expect se's to become even better at understanding us human beings in 2019.

This is good news for everybody who works hard each day to create fast websites with great quite happy with added value for users!

Conclusion: Your checklist for 2019
Add markups to your website so Google may use structured data for wealthy snippets and you can increase your CTR in SERPs.
Create a technically ideal site that is absolutely cellular optimized and can certainly be crawled and indexed simply by search engines.
Try to make your website as fast as possible.
Concentrate on optimizing your content for mobile devices.
Don’t think primarily of backlinks when publishing content on other websites.
Always try to fulfill the user’s need in the best of most top-ranked websites on a key phrase or topic.